AMA Day Spa is a love letter to beauty across generations.

Founded by lifelong friends Armin and Alex, AMA was created in honor of the two women who first taught them the art of outer and inner beauty – their mothers. Both “M” moms built their lives in the beauty and wellness industry, and their passion, care, and belief in nurturing the whole person became the soul of AMA. The “M” in AMA is a tribute to them.

Guided by the belief that “Taking care of yourself is the most powerful way to begin to take care of others” (Bryant McGill), AMA Day Spa was imagined as a place where self-care becomes an act of love that ripples outward.

Inspired by the grounded, tranquil energy of Tulum, AMA blends organic-modern design with intentional rituals that invite you to slow down. Every detail—from aroma journeys and feet rituals to results-driven facials and body therapies—is crafted to restore balance, not just create a temporary glow.

At AMA, self-care is not a luxury; it’s a return to yourself.
Our therapists combine mindful touch, clean high-performing products, and personalized attention so you leave feeling centered, renewed, and beautifully aligned—inside and out.